Instagram marketing


Why use Instagram for your business if it was created as a photo sharing platform for people to socialize? That may have been its originally intended purpose, but did you know it can kick-start your business and help you reach your sales goals?

Currently there are 1 billion monthly active users on Instagram and that number is still growing. That’s 1 billion customers for your business to potentially target! How and why use Instagram as a platform to target your customers and make your business successful?

Keep reading and we’ll tell ya why and how!


Why Use Instagram? 

There are so many different social media platforms out there so why use Instagram? Instagram is considered to be the best social media platform for engagement or your ability as a brand to connect with your followers. It’s visual, simple and it’s attracting the younger generations more than other social media platforms.

Instagram can go beyond just visuals. In addition to showing your followers compelling photos you can create a social media profile that highlights your brand’s mission and goals, show your products and capture leads and sales. Instagram may seem small but it is a powerful tool that your business should be using no matter what!


Let’s start with visuals. Instagram obviously emphasizes photos more than any other social media platform. With Facebook there are posts and comments and articles and clutter that might allow followers to skip over a simple photo. But with Instagram the main event is your photo! It needs to be clean, sharp and provocative.

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